Behind the Scenes - Sage Forex Branding



SageFX - Oct, 14, 19




A mix of fast-paced city and calmness temple

Grounded in Asia a westernized element (helping people to succeed, creating an avenue to earn more money and be successful, to help your businesses and gain peace of mind)

Choosing the right colour palette

Logo creation progress

After going through deep research regarding finding the best typography for Sage FX, we found the italic and bold combination a key visual aspect of the brand.

Approval & Handoff

You can download our press kit here.

Imagery Style, Iconography and Graphics


We used part of the italic style of the logo to create our imagery style, having more freedom when displaying pictures. For the icons, we had to pick a subtle tone since they would be displayed a few times in a composition

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