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A New Look but the Same Sage

We have had a brand refresh, but we are still the same easy to use platform as before.

SageFX - Nov, 09, 20

*Sage FX would like to state that traders should research extensively before following any information given hereby. Any assumptions made in this article are provided solely for entertainment purposes and not for traders to guide or alter their positions. Please read our Terms & Conditions and Risk Disclosure for more information.

A New Look but the Same Sage

We are delighted to announce that we have had a brand refresh. Although our branding might look slightly different, we are still the same Sage. Our promise and commitment to being the best we can be for our clients, still remains.

Sage FX have always been dedicated to providing traders with an exceptional trading experience. Our vision is the reason behind our success thus far and this will continue to grow through our new and improved branding.

We are determined in becoming the go-to trading platform for traders around the world and we think that you will agree that our new look is worthy of a globally-leading broker. Let’s take you through it.

Our Goal & Inspiration

A lot of love went into the rebrand! Everything we do is centered around our customer’s needs and our brand refresh has been expertly created based on extensive market research. As a company, our mantra of versatility, innovation, and creating a trading experience instilled with transparency and peace of mind is still very much intact. Still, we felt that this new direction better aligned with our vision, mission, and values.

The Glow Up

In the world of branding, a refresh is a purposeful manoeuvre to better enhance your client experience. Our idea was to further improve the look and feel, which would then have a distinct impact on how we sound to our customers.

This didn’t mean changing who we are but making slight changes to our brand voice and visual identity. We achieved this through the introduction of calmer colors and enlightening imagery.

We are still the same team of trading veterans on hand 24/7 to help you achieve your goals through our informative and communicative style but this time we are doing it with a bit more flare.

Behind The Scenes

When exploring new elements, we were very much focused on creating a brand that was inspired by tranquillity but wanted to keep the minimalistic and clean design that we loved from the start.


Sage FX Refresh


A Color Palette Refresh

Staying with an Asian infused theme we introduced brushes of Yellow. This color is an imperial colour in traditional Chinese colour symbolism, representing power, royalty, and prosperity. It also represents the late summer season and the central direction.

We have also incorporated light green, bluey and red hues throughout our social media to complement the additions to our website.


Sage FX Refresh


Imagery Style and Graphics

Our new imagery represents the freedom that not only our platform offers traders but also the freedom trading can offer from the hustle and bustle of everyday life.


Image Refresh


Image Refresh

What This Means for You

As the title states, new look same Sage, this could not be a truer testament. Although we have removed the Sage character, everything he represents is still very much instilled in what we are doing. His wise and calming nature still resonates through our platform. The introduction of the pastel colors and new imagery solidifies this calmness but adds a more contemporary feel. Further securing our promise of providing a trading experience built on trust and peace of mind. At Sage FX, we know what it is like to trade.

To Finish Up

Sage FX takes exceeding your expectations very seriously. We have instilled the values of trust and knowledge at the heart of our trading platform, to bring you to complete peace of mind and closer to success. We hope you love the new look as much as we do.

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